Gojaming Envasado de Zume by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2023

Gojaming Envasado de Zume

by Qichao An

Client: Mornice Brand Design

A' Design Award de Ferro Winner in Envases Category

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Verified Award Winner
Verify Award Status for #144508

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Colors

The Design

About Gojaming Envasado de Zume

Gojaming é un deseño de envasado para unha gama de zumes de froita recén espremidos. O envase consiste nunha botella de PET cunha etiqueta aplicada, con medidas de 70 mm de ancho, 35 mm de profundidade e 200 mm de altura. Elementos do logotipo de Gojaming son ampliados e utilizados como o elemento visual principal de todo o envase, formando unha identidade de marca unificada. A gama conta con tres sabores, e cada sabor recibe unha cor diferente que coincide coa froita correspondente. As cores e os elementos froiteiros axudan aos consumidores a identificar rapidamente cada sabor.

The Recognition

About the A' Design Award de Ferro

Gojaming Envasado de Zume gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Gojaming Envasado de Zume sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Gojaming Envasado de Zume é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.