Qinshihuang Cpa Envases de Cervexa de China Resources Snow Breweries Ltd.

O deseño Qinshihuang Cpa Envases de Cervexa de China Resources Snow Breweries Ltd. é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2023

Qinshihuang Cpa Envases de Cervexa

de China Resources Snow Breweries Ltd.

Cliente: China Resources Snow Breweries

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Qinshihuang Cpa Envases de Cervexa

Qinshihuang CPA é un deseño de envases para unha cervexa artesanal da categoría China Pale Ale. A forma da botella e o colo da botella empregan elementos típicos da dinastía Qin, e a forma evoca un cáliz de xade con motivos de nubes dos períodos Qin e Han. Unha bandeira arredor do colo da botella marca o produto como pioneiro do estilo China Pale Ale. Un carácter central en escritura selo, a tipografía unificada da dinastía Qin, achega un aspecto tradicional e clásico. O deseño realízase nunha botella de vidro de 315 ml e unha lata de aluminio de 550 ml.

O Recoñecemento

Sobre o A' Design Award de Bronce

Qinshihuang Cpa Envases de Cervexa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Qinshihuang Cpa Envases de Cervexa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Qinshihuang Cpa Envases de Cervexa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensións e Embalaxe: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Etiquetas: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Tecnoloxía de Produción: aluminium can, glass bottle
Reto de Deseño: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Investigación: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiración: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Duración do Proxecto: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Fluxo de Operacións: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Membros do Equipo: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao