It Is In Your Genes Identidade Dinámica by Bianka Foldi and Robert Valoczi

It Is In Your Genes Identidade Dinámica by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.

BronceGráfico· 2023

It Is In Your Genes Identidade Dinámica

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award de Bronce Winner in Gráfico Category

11,743

Verified Award Winner

Verify Award Status for #144669

View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Identidade Dinámica

Esta identidade de marca creouse para un servizo de xenotipado, polo que se pode detectar predisposición a posibles enfermidades xenéticas. Do mesmo xeito que a estrutura do ADN, o concepto de deseño tamén se construíu sobre un sistema de códigos, é dicir, códigos Morse especialmente deseñados que representan as letras do alfabeto. Calquera palabra pódese visualizar deste xeito, convertendo un logotipo estático nunha identidade dinámica. O logotipo, que é o nome do Cliente escrito polos códigos, toma a forma de estrutura de dobre hélice do ADN. Así é como o negocio do Cliente se reflicte tanto conceptual como visualmente na identidade.

The Recognition

About the A' Design Award de Bronce

It Is In Your Genes Identidade Dinámica gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que It Is In Your Genes Identidade Dinámica sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. It Is In Your Genes Identidade Dinámica satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon