Mission Sleep Fitness Campaña De Recapitulación by Jisoo Sim

Mission Sleep Fitness Campaña De Recapitulación by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño de Publicidade, Márketing e Comunicación Competition Category.

BroncePublicidade· 2023

Mission Sleep Fitness Campaña De Recapitulación

by Jisoo Sim

Client: Eight Sleep

A' Design Award de Bronce Winner in Publicidade Category

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Verified Award Winner

Verify Award Status for #146802

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The Design

About Mission Sleep Fitness Campaña De Recapitulación

Eight Sleep lanzou o seu Year in Sleep 2022: Mission Sleep Fitness. Este é o xiro de Eight Sleep nunha campaña de recapitulación anual na que os membros poden ver todos os datos do sono para 2022 nun deseño galáctico. Os seus membros mostraron os seus datos como unha historia na aplicación e tiñan opcións para compartir os avatares únicos que recibiron en función de todas as súas métricas de saúde e sono. O principal desafío ao que se enfrontaron os deseñadores foi contextualizar os datos sobre o sono e a saúde dun xeito divertido e atractivo, mantendo fiel á ciencia e sendo unha linguaxe sinxela o suficiente para que calquera estraño o entenda.

The Recognition

About the A' Design Award de Bronce

Mission Sleep Fitness Campaña De Recapitulación gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Mission Sleep Fitness Campaña De Recapitulación sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Mission Sleep Fitness Campaña De Recapitulación satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado