Digital Human Plataforma de Emisión en Directo by Baidu Online Network Technology Beijing

Digital Human Plataforma de Emisión en Directo by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Deseño de Tecnoloxías Móbiles, Aplicacións e Software Competition Category.

PrataMóbil· 2023

Digital Human Plataforma de Emisión en Directo

by Baidu Online Network Technology Beijing

Client: Baidu Online Network Technology. Beijing

A' Design Award de Prata Winner in Móbil Category

36,788
Verified Award Winner
Verify Award Status for #146899

View at A' Design Award Press Release Award Badge

Colors

The Design

About Digital Human Plataforma de Emisión en Directo

Digital Human é unha plataforma de emisión en directo construída sobre tecnoloxía de intelixencia artificial. A plataforma admite a produción de humanos dixitais, a construción de salas de emisión en directo e a interacción humano-computadora. Os presentadores de IA emiten de forma continua durante as vinte e catro horas do día, o que elimina a necesidade de persoal presencial e de estudios físicos. A imaxe de cada presentador pode personalizarse para adaptarse á identidade dunha marca. Os escenarios virtuais diversificados reducen os custos de construción e presentan os atributos do produto e os conceptos da marca. O obxectivo é reducir o custo e a dificultade da emisión en directo.

The Recognition

About the A' Design Award de Prata

Digital Human Plataforma de Emisión en Directo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Digital Human Plataforma de Emisión en Directo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Digital Human Plataforma de Emisión en Directo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a new live broadcast platform, relying on AI technology to realize digital human production, live room construction, human computer interaction. With full time digital human automatic live, it aims to reduce operating costs and difficulty of live broadcasting, eliminate manpower and site restrictions. Al anchors continuously broadcast live for 24 hours a day, providing effective help to increase GMV and fan stickiness.
Tags: Live broadcast platform, AI anchors, Automatic live
Production Technology: Relying on AI cloud rendering, computing power and digital vision technology, the framework paradigm of AI broadcast room is constructed. By creating AI anchors with real feelings and customizing unique brand IP with expressive features, multimodal intelligent interaction can be realized. Diversified live scenarios reduce construction costs and build rich content forms to improve transmission efficiency.
Design Challenge: Thanks to AI cloud rendering, computing power and digital vision technology, it helps audiences get real live broadcast experience, fully integrate into the atmosphere of live broadcast and become participants in live broadcast through the construction of expressive brand IP, multimodal intelligent interaction, and panoramic display of diversified live broadcast scenes. The live fully completes the practice from human consciousness in the virtual dimension.
Research: With the further development of Internet technology, the webcast users continue to rise, and the webcast industry has a huge market development space. However, there are many drawbacks of traditional live broadcasting, like the uneven level of anchors, the long gap period of live broadcasting, live broadcasting venues and operating personnel costs. To solve such pain points, AI livestreaming emerges to help the transformation and development of the new era economy with intelligent solutions.
Inspiration: The development of the epidemic and the maturity of technology accelerate the production and delivery of online digital content. The multidimensional integrated development trend of global economy, market and commodity has helped the digital transformation of the live streaming industry, and accelerated the rapid development and commercial realization of the digital live streaming industry.
Project Duration: Live on Baidu App in December 2022
Operation Flow: According to aesthetic preferences and brand images, it supports customization of AI anchor image to form an unique brand IP. With mild attitude and real performance, it provides a real view through fun, emotional and intelligent interaction mode. The diversified live scenes quickly realize the intelligent output of scene language, commodity sales, marketing activities, etc., present product attributes and brand concepts, and enhance theme substitution and the attraction to audience.