Mouled Bonbon Envase de Tempada de Kamal Rizk - Bold Branding

O deseño Mouled Bonbon Envase de Tempada de Kamal Rizk - Bold Branding é un estimado gañador do moi prestixioso 2023 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2023

Mouled Bonbon Envase de Tempada

de Kamal Rizk - Bold Branding

Cliente: Voila Dessert shop

Gañador do A' Design Award de Ferro na Categoría Envases

13,234

Gañador de Premio Verificado

Verificar o Estado do Premio para #147557

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Mouled Bonbon Envase de Tempada

Este é un deseño de envase para doces de noces do tamaño dun bombón especial feitos só para a ocasión do Mouled. O concepto de deseño baséase na forma dun bombón envolvido adaptada á lonxitude do tubo. O deseñador simplificou o festival folclórico tradicional do Mouled a elementos icónicos mínimos usando liñas xeométricas claras. Creou a Boneca, o Cabaleiro, o Cabalo, o Mal de Ollo e a Pomba con bloques de cores vivas. Usando o mesmo estilo xeométrico, creou a tipografía ousada de Mouled Bonbon unindo o concepto. Este Mouled Bonbon é unha interpretación moderna dunha celebración convencional antiga.

O Recoñecemento

Sobre o A' Design Award de Ferro

Mouled Bonbon Envase de Tempada gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Mouled Bonbon Envase de Tempada sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Mouled Bonbon Envase de Tempada é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Dimensións e Embalaxe: Tube Width 100 x Diameter 100 x Height 270
Etiquetas: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Tecnoloxía de Produción: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Reto de Deseño: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Investigación: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspiración: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Duración do Proxecto: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Fluxo de Operacións: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Membros do Equipo: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Créditos das Imaxes: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022