Nutrili A Marca De Suplementos by Cansu Dagbagli Ferreira

Nutrili A Marca De Suplementos by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2023

Nutrili A Marca De Suplementos

by Cansu Dagbagli Ferreira

Client: Nutrili

A' Design Award de Ferro Winner in Envases Category

17,010

Verified Award Winner

Verify Award Status for #147623

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nutrili A Marca De Suplementos

Suplementos saborosos, beneficios innegables. Nutrili trata de traer suplementos naturais e sostibles de alta calidade. Cansu Dagbagli Ferreira foi o encargado de crear a identidade visual da marca e os deseños de envases. A identidade visual encarna o espírito xuvenil e moderno da marca, co seu enfoque audaz. En xeral, é un reflexo da identidade e dos valores da marca. O deseño do envase non só é atractivo, senón que tamén está coidadosamente elaborado para atraer ao público obxectivo. O uso de cores vibrantes e unha gran tipografía comunica o foco da marca en ingredientes puros e limpos.

The Recognition

About the A' Design Award de Ferro

Nutrili A Marca De Suplementos gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Nutrili A Marca De Suplementos sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Nutrili A Marca De Suplementos é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept and the design reflects clean ingredients, while still being effective and tasty. Logo symbol was developed as a drop, inspired by the gummies' drop shape. The waves & the stars symbolize that products are full of nutrients and they make you shine inside and out!

Visual brand identity gives the message that these products actually work and they're not synthetic or empty. Subtle gradient assigned to each packaging label makes them unique but doesn't compromise minimality.
Dimensions & Packaging: Supplement jar labels: 65 x 216 mm
Collagen box: 107 x 84 x 115 mm
Collagen vial label: 64 x 85 mm
Tags: supplements, vitamins, collagen, label, packaging, design
Production Technology: Techniques and methodologies: Design thinking method of Diverge&Converge
Softwares: Adobe Illustrator, Adobe Photoshop, Lightroom
Design Challenge: The creative challenge was creating a young, functional but also unique branding. The target population which is the Middle Eastern world is drawn into more maximalist designs, however the design intention was creating a minimal design while still being attractive to the target group.

In the application and production phase of the design, the challenge was to include both English and Arabic text in a small label area.
Inspiration: Inspired by the colorful culture of Middle East, the design aimed to be minimal and attractive to the young audience at the same time. Rich colors represent the strong and clean ingredients of the supplements.
Project Duration: 3 months, Istanbul & Dubai
Operation Flow: Using a big typography and written benefits directly on the packaging front, the packaging catches attention quickly on the online platforms. The customers can easily understand what this product does/is for.
Team Members: Designer: Cansu Dagbagli Ferreira
Image Credits: Photography: Lara Zankoul + Büşra Sarıoğlu