United Cinemas Unicus Chichibu Complexo de Cinema by Mitsuhiro Shinohara

United Cinemas Unicus Chichibu Complexo de Cinema by Mitsuhiro Shinohara is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño de Espazos Interiores e de Exposición Competition Category.

BronceInteriorismo· 2023

United Cinemas Unicus Chichibu Complexo de Cinema

by Mitsuhiro Shinohara

Client: United Cinemas

A' Design Award de Bronce Winner in Interiorismo Category

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The Design

About United Cinemas Unicus Chichibu Complexo de Cinema

United Cinemas Unicus Chichibu é un complexo de cinema construído para a cidade de Chichibu, que levaba 29 anos sen sala de cine. O complexo conta con sete pantallas e 650 asentos distribuídos en 2.490 metros cadrados. A maioría das pantallas teñen capacidade para menos de 100 persoas, o que permite proxectar unha ampla variedade de películas para unha poboación reducida. Unha fachada de muro cortina e un vestíbulo luminoso rematado con pedra de lousa e madeira dan a benvida tanto aos transeúntes como aos espectadores. O deseño funciona como unha sala de estar para a cidade, onde visitantes de todas as idades poden atoparse. Todas as salas empregan proxectores láser e un sistema de sinalización dixital.

The Recognition

About the A' Design Award de Bronce

United Cinemas Unicus Chichibu Complexo de Cinema gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que United Cinemas Unicus Chichibu Complexo de Cinema sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. United Cinemas Unicus Chichibu Complexo de Cinema satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The cinema complex has been waiting for citizens of the Chichibu for years. To answer the expectation for it, the cinema should be open and comfortable to people who do not watch movie. The cinema design to be here as like a living room for citizens. The city is famous for its nature as Mt. Buko, Nagatoro river, the rock pavement, and also the histrical view of town. This cinema takes them in and it succeed.
Dimensions & Packaging: 7 screens, 2,490.68 sqm., total capacity 650 seats. Most of screens are capacity of less than 100 seats. One 3D theatre. All theatres are installed a laser projector by Barco.
Tags: Movie Theatre, Cinema Complex, Cinema
Production Technology: Laser projector for all theatre, full automation projection system, disital signage system, Bems Gem2, 3D projection system
Design Challenge: This cinema has the most small capacity of the seats. It could be possible that make capacity more and less the amoutn of halls, but because of the feature of small population of the city and to make variety of showing movie, it is decided to make as possible as many halls with small amount of seats.
Research: Even not very large area of the cinema, the curtain wall facade makes not only movie goer but also people who just interested can come easier. The lobby is as if it is sun room and nature look materials are adapted as like slate stones and woods, tried to take into the nature of Chichibu city into it. There are many older people at the city so tried to here to be a place just enjoy and makes communication over generations.
The cinema is not only a cinema complex, but also the living room with movie culture.
Inspiration: It have been a 29 years the Cihchibu city had lost a movie theatre. The developer P&D Consulting, the city and United Cinemas are planing to revive the movie theatre here for 10 years and in 2022 Summer, the cinema complex have been there with great welcoming by citizen.
Project Duration: This project took over 10 years of planning, started in 2019 and finally be realized in 2022.
Chichibu is a famous tourist destination in the Kanto region, with a population of approximately 60,000 people, famous for its geo-sites such as Mt. Bukou, where concrete material was mined, Nagatoro Gorge, famous for its rock pavement and line rafting, and springtime lawn cherry blossoms. The movie theater was built adjacent to an existing neighborhood shopping facility.
Operation Flow: This project is cooperated with municipal office, the developper and United Cinemas to liven up the city as advertising and prompt citizens to the movie theatre.
The cinema is located where the main road from Tokyo district so we tried to make here become icon of the city.
PoteKuma-kun, the mascot character of the city, is adapted for exterior signage of the cinema that can see at image #3, a lot of advertisement, and coraborated with an advertisement movie before the show starts.
Also many news paper, radio, and local TV news picked us when the cinema opens and continues our cooperation for make citizens feel familier with movies and not to disappear a movie theatre from the city again.
Image Credits: All photos: P&D Consulting