Relax in Caesar Deseño de Interiores para Showroom by Wei-Cheng Chen

Relax in Caesar Deseño de Interiores para Showroom by Wei-Cheng Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronce in Deseño de Espazos Interiores e de Exposición Competition Category.

BronceInteriorismo· 2023

Relax in Caesar Deseño de Interiores para Showroom

by Wei-Cheng Chen

Client: Makoto Interior Design Co.,Ltd.

A' Design Award de Bronce Winner in Interiorismo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Relax in Caesar Deseño de Interiores para Showroom

Relax in Caesar é un showroom interior deseñado para a exposición de equipamento de baño. O espazo abrangue 231,4 metros cadrados en dous plantas, cunha área de exposición e unha sala de reunións na primeira planta e unha área de exposición privada na segunda planta. Cada plataforma expositiva está disposta como unha pequena illa, e o chan serpentea entre as plataformas como un río. O teito suxire o ceo, e unha reixa oblicua representa a luz solar que cae. Todas as alturas de exposición son ergonómicas, de xeito que os visitantes poden probar cada produto. Os materiais inclúen formigón arquitectónico, pedra, granito e pintura de chan resistente ao desgaste.

The Recognition

About the A' Design Award de Bronce

Relax in Caesar Deseño de Interiores para Showroom gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Relax in Caesar Deseño de Interiores para Showroom sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Relax in Caesar Deseño de Interiores para Showroom satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The exhibits in the middle of the space are like small islands, and the floor is like a river. Meanwhile, the ceiling also represents the sky, and the ceiling grille symbolizes the sunlight pouring out, which is deliberately presented in an oblique direction. As for the facade behind the counter, it extends the sunlight from the ceiling. The space presents the image of both clouds and light, eliminating the boundary between indoors and outdoors. Even inside the room, people can feel the openness and the rhythm of the water flow.
Dimensions & Packaging: The area to be decorated is 231.4 square meters and consists of two floors. The first floor is an exhibition area and meeting room, while the second floor is a showroom. The conference room on the first floor serves builders for discussions and purchases. The green area outside the conference room also has small tables for general guests to consult. In addition, the second floor has a private display area where guests can experience the products.
Tags: Bright, rhythmic, elegant, flowing, rivers, baths, kitchenware.
Production Technology: Building materials: architectural concrete, paint, thin plate, stone, system panel, iron parts, Benjamin Moore wear-resistant paint, granite. Although the price of Benjamin Moore wear-resistant paint for flooring is relatively expensive, it features a heat repair function. It can be restored to its original look by rubbing a rag or heating it with a hair dryer, so it is much more scratch-resistant than other paints and is a material often used in exhibition spaces.
Design Challenge: Due to the high height of the exhibition space, the design team plans the route for visitors while trying not to break the original advantages of the space. Moreover, numerous water pipes are needed in the display area of the rosette, and the circle must be waterproof and able to be tested by visitors, which is difficult to construct mechanically.
Research: The counter that people will see upon entering is made of architectural concrete and embedded with Caesar logo, giving people a sense of reliability. The exhibition space is inspired by the small islands in the river. The design team takes each display area as a small stage for bathroom equipment. At the same time, they deliberately plan the area like a river winding through it to present a sense of water flow and echo the design of the sky on the ceiling. Even though each display area in the center of the exhibition hall has different heights, all of them are ergonomic and truly meet the needs of an experience hall.
Inspiration: As a venue for the exhibition of bathroom equipment, the design team takes the concept of water as an extension to create a sense of rhythm and to symbolize the flow of money. In addition, the client requested that the space be designed as an experience hall, hoping that each item on display can be used by the customer, rather than just being an ornament. Therefore, even though each space has a different height, it is still ergonomic and will not ignore the customer experience for the sake of shape.
Project Duration: The project finished in March 2022 in Taiwan.
Operation Flow: The client's exhibition space was a simple tin house, but after the renovation, it has become the brand flagship store in Tainan. In this way, the client brand image and visibility will be enhanced, and the brand's spiritual value will be lightened. Further, customers who want to experience Caesar products will be more willing to visit this space. For visitors, the space is like an upscale experiential space, and even if they just go in for a little stroll, the experience is very comfortable.
Image Credits: Makoto Interior Design Co.,Ltd.