Lotus Moon Chinese Baijiu Embalaxe de Botella by Yingsong Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Deseño de Envases Competition Category.
FerroEnvases· 2023
Lotus Moon Chinese Baijiu Embalaxe de Botella
Client: Lian Yue Tai Distillery (China) Co., Ltd
A' Design Award de Ferro Winner in Envases Category
- 15,824
- Verified Award Winner
- Verify Award Status for #149739
The Design
About Lotus Moon Chinese Baijiu Embalaxe de Botella
Lotus Moon Chinese Baijiu é un deseño de embalaxe para un licor chinés. A botella está feita de vidro esmerilado translúcido de cor verde, que deixa pasar a luz e suxire o luar. O deseño fai referencia a un poema clásico no que un poeta bebe só e ergue unha cunca á lúa. Amósase unha figura erguendo unha cunca na base da botella, e pódese ver unha sombra a través do líquido desde a parte traseira. A tapa da botella pode reutilizarse, por exemplo, como soporte para incenso. O paquete mide 140 por 140 por 260 milímetros.
The Recognition
About the A' Design Award de Ferro
Lotus Moon Chinese Baijiu Embalaxe de Botella gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Lotus Moon Chinese Baijiu Embalaxe de Botella sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Lotus Moon Chinese Baijiu Embalaxe de Botella é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This Baijiu packaging design is full of oriental romantic imagination space and drinking fun.
The translucent frosted green glass bottle reveals the moonlight, bringing consumers into the romantic scene of the poet toasting to the moon under the hazy moonlight. The bottle cap can also be reused, such as the base of incense, so as to enhance the user experience and sense of ritual. - Dimensions & Packaging
- 140mmx140mmx260mm
- Production Technology
- Glass, Environmental cloth, plastic
- Inspiration
- Inspired by a poem:"To invite the moon I raise my cup.We're three, as my shadow shows up." The poet was drinking alone under the moon in the flowers. Facing the bright moon and the shadow, it seems that 3 people drink together in the illusion.
Just below the bottle is Li Bai raising his cup and inviting the moon to drink. You can see Li Bai's shadow on the back through the transparent wine. Where is the 3rd one? It’s oneself who is drinking! Very oriental sentiment and poetry! - Team Members
- Creative Director: Yingsong Chen
Illustrator: Wenbing Cheng, longKun Zou
3D: Wei Hu
Design: Huandi Li, Wenbing Cheng
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