Pepsi Black x Digital Shanghai FW Envasado de Bebidas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Deseño de Edición Limitada e Personalizado Competition Category.
FerroEdición Limitada· 2023
Pepsi Black x Digital Shanghai FW Envasado de Bebidas
by PepsiCo Design and Innovation
A' Design Award de Ferro Winner in Edición Limitada Category
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- Verified Award Winner
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The Design
About Pepsi Black x Digital Shanghai FW Envasado de Bebidas
Pepsi Black x Digital Shanghai FW é un envasado de bebidas de edición limitada creado para a Shanghai Fashion Week. O envasado reflicte o tema do evento Originate New Nature. Un anel colorido rodea o logotipo de Pepsi, e o gráfico esténdese nunha única dirección para suxerir unha extensión do tempo e do espazo. Bloques de cor deconstruídos en rosa e verde colócanse sobre un fondo negro para conseguir un aspecto audaz e multicapa. Os gráficos estirados e superpostos crean un efecto de glitch dixital que expresa a fusión entre o virtual e o real.
The Recognition
About the A' Design Award de Ferro
Pepsi Black x Digital Shanghai FW Envasado de Bebidas gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Pepsi Black x Digital Shanghai FW Envasado de Bebidas sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Pepsi Black x Digital Shanghai FW Envasado de Bebidas é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
- Design Challenge
- With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
- Inspiration
- For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.
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