Zhenjiu Zhencang Chinese Baijiu Envase para Bebidas Espirituosas by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2023

Zhenjiu Zhencang Chinese Baijiu Envase para Bebidas Espirituosas

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

A' Design Award de Prata Winner in Envases Category

27,543

Verified Award Winner

Verify Award Status for #149755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Envase para Bebidas Espirituosas

Zhenjiu Zhencang é un conxunto de envase e exposición para unha bebida espirituosa chinesa baijiu. As botellas repousan sobre unha bandexa con forma de cuncha de perla, unha forma inspirada na pintura O Nacemento de Venus. A forma xeral lembra un veleiro movéndose sobre as ondas. Unha base de cristal está tallada cunha antiga adega e iluminada cunha luz LED que fai referencia á longa historia do produtor. Combínanse metal, madeira, PMMA e plástico para crear un obxecto de colección. O tema da perla reflicte a idea de marca de nobreza e preciosidade, xa que a elaboración da bebida e a formación da perla son ambos procesos lentos.

The Recognition

About the A' Design Award de Prata

Zhenjiu Zhencang Chinese Baijiu Envase para Bebidas Espirituosas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Zhenjiu Zhencang Chinese Baijiu Envase para Bebidas Espirituosas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Zhenjiu Zhencang Chinese Baijiu Envase para Bebidas Espirituosas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release