Sogno Jewelry Design Sistema de Identidade de Marca de Named Co. Creative Agency

O deseño Sogno Jewelry Design Sistema de Identidade de Marca de Named Co. Creative Agency é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

BroncePublicidade· 2023

Sogno Jewelry Design Sistema de Identidade de Marca

de Named Co. Creative Agency

Cliente: Sogno

Gañador do A' Design Award de Bronce na Categoría Publicidade

31,616

Gañador de Premio Verificado

Verificar o Estado do Premio para #151075

Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Sogno Jewelry Design Sistema de Identidade de Marca

Sogno Jewelry Design é un sistema de identidade de marca creado para unha marca de xoiería. O logotipo derívase de formas vexetais, cunha curva que evoca un talo e detalles inspirados en follas engadidos a unha tipografía serif. A figueira emprégase como motivo principal. Un círculo é o elemento clave e fai referencia a un anel e á conexión entre dúas persoas. A identidade aplícase a ilustracións, cores, sinaléctica, bolsas de compra, o interior da tenda e as follas de pedido. O estoxo circular para aneis ábrese como unha flor a piques de abrir, e probáronse cincuenta prototipos.

O Recoñecemento

Sobre o A' Design Award de Bronce

Sogno Jewelry Design Sistema de Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Sogno Jewelry Design Sistema de Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Sogno Jewelry Design Sistema de Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Etiquetas: Jewelry, Brand, Package, Identity, Symbol
Reto de Deseño: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Investigación: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiración: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Duración do Proxecto: The project started in October 2020 in Seoul, and finished in March 2021.
Fluxo de Operacións: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Ler a nota de prensa

Patrocinado