Geneo Deseño de Showroom de Belina Zhang

O deseño Geneo Deseño de Showroom de Belina Zhang é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

BronceInteriorismo· 2023

Geneo Deseño de Showroom

de Belina Zhang

Cliente: Shanghai Brander Brand Design., Ltd

Gañador do A' Design Award de Bronce na Categoría Interiorismo

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O Deseño

Sobre Geneo Deseño de Showroom

Texto do libro: Geneo é un showroom deseñado para unha marca de coidado da pel que combina tecnoloxía con ingredientes naturais. O espazo de 280 metros cadrados utiliza a auga, as plantas e o osíxeno como temas principais. A zona de entrada conta cun elemento lumínico de auga fluíndo, un muro de burbullas, un muro de retratos e un cinema 5D. O muro de burbullas pode xirarse, e a luz revela entón diferentes plantas no seu interior. Na zona de vídeo, a iluminación do teito e o sistema de fragrancias cambian segundo o contido audiovisual. O pseudo cemento e o terrazo achegan un aspecto natural e primitivo, mentres que todos os cantos das paredes foron arredondados e pulidos á man.

O Recoñecemento

Sobre o A' Design Award de Bronce

Geneo Deseño de Showroom gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Geneo Deseño de Showroom sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Geneo Deseño de Showroom satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimensións e Embalaxe: Showroom covering 280m²
Etiquetas: beauty, tech, nature, interior, branding
Tecnoloxía de Produción: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Reto de Deseño: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Investigación: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiración: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Duración do Proxecto: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Fluxo de Operacións: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.