Greenfun Aplicación Móbil by Xingcheng Zhu

Greenfun Aplicación Móbil by Xingcheng Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Deseño de Tecnoloxías Móbiles, Aplicacións e Software Competition Category.

FerroMóbil· 2024

Greenfun Aplicación Móbil

by Xingcheng Zhu

Client: XC Studio

A' Design Award de Ferro Winner in Móbil Category

16,649

Verified Award Winner

Verify Award Status for #152485

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greenfun Aplicación Móbil

Greenfun é unha aplicación móbil deseñada para apoiar o coidado das plantas e a concienciación ambiental. Os usuarios identifican plantas ao seu redor cun smartphone e adoptan versións dixitais nun xardín persoal. A realidade aumentada mostra como cambian as plantas ao longo das catro estacións, mentres que a tecnoloxía de localización axuda a atopar plantas adoptables preto. Pódense convidar amigos para unirse a actividades relacionadas coa natureza, e os xardíns pódense visitar para intercambiar plantas. Os créditos gañados a través destas accións ofrecen descontos na compra de plantas reais.

The Recognition

About the A' Design Award de Ferro

Greenfun Aplicación Móbil gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Greenfun Aplicación Móbil sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Greenfun Aplicación Móbil é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product promotes environmental awareness and plant care in engaging ways! Users can identify plants by smart phones in real world and grow them in digital gardens! Additionally, they can invite friends to participate in nature events to explore nature. By accumulating sufficient credits from these activities, they will be eligible for discounts when purchasing real plants.
Dimensions & Packaging: AR technology can be directly placed into the product, produced by designers and does not require a special developer, so it is greatly convenient for designers to play. This App can be used in IOS and Android systems, convenient fo users to use.
Tags: App, Mobile, Plant, Environment, AR, Biodiversity, UX Design
Production Technology: AR technology can help to identify plants more accurate and add virtual animal to describe the plants . Through AR technology, I can see the changes of plants in the four seasons, which increases the interaction. Meanwhile, GPS technology can help locate Adoptable plants nearby.
Design Challenge: Based on the field investigation and analysis by using User Journey and cart sorting, it can be concluded that people's pain point is that they want more interaction, socializing and happiness. So design is from these ideas.
Research: Behavioral maps are used to document readily observable characteristics, movements, and activities, time spent at fixed locations or in a transit, and the details of environmental context. Through this method, we could observe the interaction between the participants and the plants nearby, such as actions and behaviors. In addition, through the records of different people's surveys, we can find out what attracts participants nearby.
Inspiration: According to the International Union for Conservation of Nature (IUCN) Red List, as of 2021, approximately 39,500 plant species worldwide are classified as endangered or threatened. The loss and imminent extinction of plant species is a global issue often caused by multiple factors, including human activities, habitat destruction, climate change and illegal collection. Therefore, safeguarding plants starts with raising awareness in our daily life is important. At the same time, many people want to learn about the plants around them but don't have a good way.
Project Duration: The concept was started in April 2018 in Loughborough, U.K, and constantly upgrade until now.
Operation Flow: The operation process is very User-friendly, as long as users register an account, they can go to the neighborhood to identify plants and adopt their own digital plants in the mobile phone. At the same time, they can fill in their friends' accounts to invite them to participate in activities. Users can visit their friends' garden to ask to exchange plants. In the end, they used the points earned for these actions to get discounts on real plant purchases.
Patents: No
Image Credits: All images are credited by the designer Xingcheng Zhu.