Taishun City Identidade de Marca de Zhejiang Gongshang University

O deseño Taishun City Identidade de Marca de Zhejiang Gongshang University é un estimado gañador do moi prestixioso 2025 A' Design Award de Bronce na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

BronceGráfico· 2025

Taishun City Identidade de Marca

de Zhejiang Gongshang University

Cliente: Taishun County People's Government

Gañador do A' Design Award de Bronce na Categoría Gráfico

14,578

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Cores

O Deseño

Sobre Taishun City Identidade de Marca

Taishun City é unha identidade de marca deseñada para unha cidade. O logotipo constrúese a partir de liñas que forman o nome da cidade, creando unha marca moderna e minimalista. O espazo en branco dentro do logotipo trátase como unha área aberta na que se poden mostrar diferentes símbolos visuais urbanos. A marca pode adaptarse mediante cambios na liña e na forma, de modo que o recoñecemento se mantén forte en moitas aplicacións. Os formatos vectoriais permiten escalar o logotipo a calquera tamaño, desde tarxetas de visita até publicidade exterior. Os materiais impresos de marca empregan soportes reciclables e biodegradables.

O Recoñecemento

Sobre o A' Design Award de Bronce

Taishun City Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Taishun City Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Taishun City Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This project means to design the local urban brand image. Firstly, the government hopes for a design that can highlight the city's name. Additionally, to meet diverse needs, the brand logo should be able to demonstrate variations through lines and also strengthen recognition through spatial representation. The whitespace within the logo can showcase various urban visual symbols, and it also signifies the infinite possibilities of the logo, providing ample room for development.
Dimensións e Embalaxe: Logo graphics: Designed based on vector file formats such as AI, EPS, SVG, etc., to ensure unlimited scaling without blur (suitable for full-size applications from business cards to outdoor advertising).
Color mode: Define CMYK (for printing), RGB (for digital screens), and Pantone spot colors (for high-end printing) at the same time to ensure color consistency across media.
Multi-version design: main logo, simplified version (monochrome/wireframe), inverted version (for dark background adaptation).
Etiquetas: Culture, innovation, sustainability, inclusiveness,City Brand
Tecnoloxía de Produción: Brand materials: Priority is given to the use of biodegradable and recyclable materials (e.g. FSC certified paper, plant-based plastics), in line with the ‘4R+1D’ principle of green packaging (reduction, reuse, recycling, regeneration and degradation); surface treatment technologies such as matte film, hot stamping and local UV are applied to enhance the visual texture of the brand logo.
Reto de Deseño: City branding often requires systematic thinking in design to help the city gain public recognition in brand promotion. This solution also has excellent scalability in design, leaving ample room for future applications in various aspects. In the realm of digital media, the logo's lines can be used to connect Taishun's local archways and ancient buildings, forming dynamic graphics that resonate well with the city's impression.
Investigación: From the beginning of the design process, this solution aims to integrate the multi-level symbolic meanings of Taishun city (such as the characters representing the city, the bridge representing the culture, and the lines representing connection) in an organic and modern minimalist way. In today's China, where young people's aesthetics are becoming increasingly modern and open-minded, a modern and minimalist approach is an important means to captivate them.
Inspiración: In the Taoist culture, the empty space must be left to fulfill its purpose of holding things. In terms of design, it achieves balance between the tangible and intangible elements. the tangible part highlights the city's unique identity, while the intangible part showcases the diverse characteristics of the city. Using taishun to create an open and versatile tangible part. The whitespace becomes intangible part, transforming into a new space for showcasing the diverse characteristics.
Duración do Proxecto: The project started its design phase in July 2022 and was completed in December 2022. It was officially launched in February 2023.
Fluxo de Operacións: In the field of urban brand image design, many cities face difficulties in choosing design elements due to their historical and cultural heritage. There are very few graphics that are as flexible as ours. This logo the diverse needs of urban development and application. It transformed using different lines and shapes to enhance recognition. The internal white space also provides room for showcasing visual symbols of the city, which implies high development potential of this city.
Membros do Equipo: Designer: Kan Zhao
Créditos das Imaxes: Designer: Zhao Kan