Taste of Springtime Envasado de Baijiu de Wei Li

O deseño Taste of Springtime Envasado de Baijiu de Wei Li é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2024

Taste of Springtime Envasado de Baijiu

de Wei Li

Gañador do A' Design Award de Ferro na Categoría Envases

11,227

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O Deseño

Sobre Taste of Springtime Envasado de Baijiu

Taste of Springtime é un deseño de envasado para baijiu, un licor tradicional chinés. A forma recorda unha ampulleta, creada pola unión de dúas pequenas botellas, unha enriba da outra, como sinal de tempo compartido. Na unión, un patrón reversible de figura e fondo forma a silueta dun perfil humano, e dous perfís enfrontados aparecen na base. As dúas botellas conteñen pequenos volumes e diferentes graduacións, o que favorece un consumo moderado, xa sexa en solitario ou en compañía. O envase frontal está feito dun material de papel e plástico reciclable e naturalmente biodegradable.

O Recoñecemento

Sobre o A' Design Award de Ferro

Taste of Springtime Envasado de Baijiu gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Taste of Springtime Envasado de Baijiu sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Taste of Springtime Envasado de Baijiu é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
Dimensións e Embalaxe: Width 88mm x Depth 88mm x Height 196mm
Etiquetas: spring time, interaction, socializing, hourglass
Tecnoloxía de Produción: The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
Investigación: The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
Inspiración: The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
Duración do Proxecto: The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
Fluxo de Operacións: The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
Membros do Equipo: Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei