O deseño Transatlantic Innovation Week Comunicación de Eventos de Stefan Maier-Wimmer é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.
FerroPublicidade· 2024
Transatlantic Innovation Week Comunicación de Eventos
Cliente: U.S. Konsulat München
Gañador do A' Design Award de Ferro na Categoría Publicidade
Gañador de Premio Verificado
Verificar o Estado do Premio para #153141O Deseño
Sobre Transatlantic Innovation Week Comunicación de Eventos
A Semana da Innovación Transatlántica, organizada pola Embaixada dos EUA e os cinco consulados xerais, é un evento de varios días que se centra na asociación xermano-americana e o seu amplo poder innovador. Baixo o lema deste ano creatividade sen límites, deseñouse un tráiler do evento, unha páxina de destino e un conxunto completo de ferramentas para redes sociais para os socios do evento. A imaxe clave do evento combina o lema coa idea de asociación como mensaxe global.
O Recoñecemento
Sobre o A' Design Award de Ferro
Transatlantic Innovation Week Comunicación de Eventos gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Transatlantic Innovation Week Comunicación de Eventos sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Transatlantic Innovation Week Comunicación de Eventos é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Detrás do deseño
Kit de prensa
Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.
- Propiedades Únicas
- The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
- Etiquetas
- Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
- Tecnoloxía de Produción
- The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
- Reto de Deseño
- The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
- Inspiración
- Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
- Duración do Proxecto
- The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
- Fluxo de Operacións
- The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
- Membros do Equipo
- Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht
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