Villa in Clouds Centro de Vendas by Wang Weidong and Han Fang

Villa in Clouds Centro de Vendas by Wang Weidong and Han Fang is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Deseño de Espazos Interiores e de Exposición Competition Category.

PrataInteriorismo· 2024

Villa in Clouds Centro de Vendas

by Wang Weidong and Han Fang

Client: Donghe Design

A' Design Award de Prata Winner in Interiorismo Category

19,685

Verified Award Winner

Verify Award Status for #154357

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Villa in Clouds Centro de Vendas

Nun edificio que presenta tecnoloxía e arte, o equipo de diseño adoptou o poder da tecnoloxía para representar unha escena ideal de vida futura e crear ricas capas espaciais cunha experiencia sensorial inmersiva, ofrecendo unha forte impresión visual, diversos efectos espaciais e unha sensación de confort e relaxación de alta calidade para os visitantes. Ao mesmo tempo, este deseño reflexivo pretende achegar as persoas, a tecnoloxía e os edificios. Ao atopar un equilibrio entre a abstracción e o concreto, o diseño exhibe unha natureza humanística e reflexa as aspiracións das persoas por unha vida futura mellor.

The Recognition

About the A' Design Award de Prata

Villa in Clouds Centro de Vendas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Villa in Clouds Centro de Vendas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Villa in Clouds Centro de Vendas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An hourglass-shaped art installation is embedded in the ceiling of the reception foyer where the arc layers reveal a rhythmic 3D sense. The white and dark green create a balance between calmness and vibrancy, while the sofas enclose a private negotiation area. The curves and lines, as well as dark green and tranquil plain colors, create a flexible and flowing space. The children's area is themed with a "time capsule", featuring light and flexible geometric elements that add life to the space.
Dimensions & Packaging: The use of vertical lines in the 1,000-square-meter space creates an expanded visual experience, enhancing the depth and tension of the area. The visual perspective guides the flow of the space, giving it a natural and charming appeal. The connection between the first and second floors adds a sense of liveliness. The choice of simple and calming colors establishes a pure and relaxing atmosphere, providing visitors with a feeling of abundance, satisfaction, and relaxation.
Tags: Diversified space, orderly structural aesthetic, futuristic sense of technology, humanity and nature, quality living
Production Technology: The reception foyer boasts a cohesive matte texture, creating a natural and pure tone. A circular installation featuring white curved screen elements defines the property models display area, creating a futuristic ambiance. The harmonious colors, materials, lighting, and artwork blend to create the meeting space. The circular columns extend upwards, complementing the spiral cantilever suspended from above. The functional area features gray hues, intertwining the spatial temperament and sentiment.
Design Challenge: "Design involves continuously pushing the limits of one's own cognition." There is no fixed business model; instead, the aim of design is to constantly challenge design boundaries in order to create new perceptions and visual impacts that stimulate business cognition. This mindset is crucial for any creative designer.
Research: Following a strict spatial order, the designers used curved surfaces to reconstruct the dimensions of time and space. They superimposed and combined materials, colors, and shapes to create spatial levels that offer an immersive sensory experience. This thoughtful approach aims to bring people, technology, and building closer together. By striking a balance between abstraction and concreteness, the design exhibits a "humanistic nature" and reflects people's aspirations for a better future life.
Inspiration: The sales center is designed with a focus on creating a dynamic experience using lines and arc shapes in the overall visual arrangement. The walls and ceilings are restrainedly designed, lending to an elegant and bright presence. This project showcases a vision of future lifestyle, incorporating a sense of technology into the experiential space. The result is a space that offers a strong visual impression, diverse spatial effects, and an upscale sense of comfort and relaxation.
Project Duration: Project start time: June 2022
Project completion time: October 2022
Location: Shijiazhuang, Hebei province, China
Operation Flow: The interior spaces are designed with interconnected areas that maintain an appropriate distance from each other. The arc-shaped geometric structures on the walls and ceiling create a visually stunning spatial order and structural aesthetic. The space is arranged in a rhythmic manner, with each area layered and divided to meet the functional needs of different scenes. The circulation throughout the space is consistent and flowing, providing seamless transitions and uninterrupted views.
Team Members: Wang Weidong and Han Fang
Image Credits: Model