Yellow Crane Tower Embalaxe de Auga by Jin Zhang

Yellow Crane Tower Embalaxe de Auga by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2024

Yellow Crane Tower Embalaxe de Auga

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
Verify Award Status for #154744

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Colors

The Design

About Yellow Crane Tower Embalaxe de Auga

Trátase dunha auga natural de manancial producida pola Torre da Grúa Amarela. O deseñador emprega o método de debuxar caracteres para romper a fronteira entre texto e gráficos, integrando a cultura de 3500 anos de Wuhan nos tres caracteres da Torre da Grúa Amarela, reforzando continuamente a marca e o contexto urbano. A inspiración do deseño da tampa procede do inmortal cabalgando a grúa en Nube Branca Grúa Amarela, transmitindo o encanto inmortal da Torre da Grúa Amarela.

The Recognition

About the A' Design Award de Bronce

Yellow Crane Tower Embalaxe de Auga gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Yellow Crane Tower Embalaxe de Auga sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Yellow Crane Tower Embalaxe de Auga satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.