Imoment Serie de Viños de Baixa Gradación de Hu Wan and Li Jianpeng

O deseño Imoment Serie de Viños de Baixa Gradación de Hu Wan and Li Jianpeng é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño de Alimentación, Bebidas e Artes Culinarias.

BronceArte Culinaria· 2024

Imoment Serie de Viños de Baixa Gradación

de Hu Wan and Li Jianpeng

Cliente: Netease Yanxuan Trading Co. Ltd

Gañador do A' Design Award de Bronce na Categoría Arte Culinaria

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Cores

O Deseño

Sobre Imoment Serie de Viños de Baixa Gradación

Os consumidores xoves tenden a consumir bebidas de baixa gradación co fin de conseguir unha lixeira euforia que lles achegue relaxación, alegría e a posibilidade de compartir con outros. Para axudarlles a experimentar mellor os seus propios momentos ao abrir as bebidas imoment, o principal argumento de venda de imoment é o seu compromiso de presentar momentos impactantes, fermosos e inesquecibles na serie de baixa gradación mediante un diseño que destaca en comparación con moitos produtos similares do mercado. Ao combinar a embriaguez visual e fisiolóxica, o produto proporciona unha experiencia inmersiva de lixeira embriaguez.

O Recoñecemento

Sobre o A' Design Award de Bronce

Imoment Serie de Viños de Baixa Gradación gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Imoment Serie de Viños de Baixa Gradación sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Imoment Serie de Viños de Baixa Gradación satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensións e Embalaxe: Available in multiple sizes and shapes
Etiquetas: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Tecnoloxía de Produción: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Reto de Deseño: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Investigación: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiración: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Duración do Proxecto: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Fluxo de Operacións: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Membros do Equipo: Hu Wan
Li Jianpeng
Créditos das Imaxes: Creator Hu Wan
Illustrator Li Jianpeng