Miok Envase para Cervexa de Leite by Iris Fan

Miok Envase para Cervexa de Leite by Iris Fan is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2024

Miok Envase para Cervexa de Leite

by Iris Fan

Client: Miok

A' Design Award de Prata Winner in Envases Category

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Verified Award Winner

Verify Award Status for #155700

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Colors

The Design

About Miok Envase para Cervexa de Leite

Miok é un deseño de envase para unha cervexa de leite vendida en latas. A bebida combina leite agridoce con burbullas de cervexa, e contén probióticos cun baixo nivel de alcol. O concepto do deseño é a mestura. Arredor das letras flotantes de Miok, dúas formas líquidas fusiónanse nunha nova forma. A linguaxe visual é audaz, dinámica e alegre. O logotipo é o elemento principal na lata, polo que a marca é doada de recoñecer no mercado. Cada lata contén 375 mililitros. O sistema de envasado inclúe caixas de agasallo, caixas de envío e caixas portátiles para a venda en liña e en tenda.

The Recognition

About the A' Design Award de Prata

Miok Envase para Cervexa de Leite gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Miok Envase para Cervexa de Leite sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Miok Envase para Cervexa de Leite é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Dimensions & Packaging: 375mL per can
Tags: Mixing, Milk Beer, Packaging, Can, Miok
Production Technology: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Design Challenge: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Research: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspiration: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Project Duration: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Operation Flow: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patents: Copyrights belong to IBEA, 2021
Team Members: Iris Fan
Image Credits: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao