Bronce Gráfico · 2024
Lax Identidade de Marca
by Jonathan Ramirez and Juliana Betancur
- A' Design Award de Bronce 2024 in Gráfico
- CLIENT: Written and Drawn Studio
- Estimated Number of Design Views: 14,784
- Verification code 57C40BDBED · Verify this award
Colors
About Lax Identidade de Marca
O cliente precisaba crear un logotipo para unha empresa de recollida de datos e mensaxería CRM, buscando unha estética dixital e moderna. O nome Lax deriva de ChiLax ou ReLax, transmitindo unha sensación de calma aos usuarios. Para engadir distinción, incluíuse un símbolo de corazón, representando o coidado do cliente que frecuentemente se descuida nos negocios de CRM automatizados. Integráronse píxeles para significar a importancia dos datos e a dixitalización. Así, combináronse elementos clave: un corazón para o amor ao cliente, píxeles para os datos e o X para o relaxamento.
About the A' Design Award de Bronce
Lax Identidade de Marca gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Lax Identidade de Marca sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Lax Identidade de Marca satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Press Kit
- Unique Properties
- Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
- Dimensions & Packaging
- The sizes depend of the media where it is applied
- Tags
- Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
- Production Technology
- This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
- Design Challenge
- Craft something distinctive that articulates the technology, costumer care and digitalization
- Research
- This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols - Inspiration
- The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
- Project Duration
- Strategy; one week
Creativity: 2 weeks
Designing: 1 Week - Operation Flow
- This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
- Image Credits
- Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
