Bronce Envases · 2024
Satine Fresh Milk Envasado de Leite
by Pesign
- A' Design Award de Bronce 2024 in Envases
- CLIENT: Yili Group
- Estimated Number of Design Views: 14,516
- Verification code 2DD062A811 · Verify this award
Colors
About Satine Fresh Milk Envasado de Leite
O Satine Fresh Milk é un deseño de envase en edición limitada para un produto de leite fresco. O recipiente ten forma de lata de leite e está feito de plástico PE biodegradable. A forma gráfica baséase nunha cabeza de dragón rodeada de nubes auspiciosas e flores, símbolos tradicionais do Ano Novo. Un proceso de recortado inspirado na arte tradicional das xanelas crea o delicado patrón. Despois de consumir o leite, o envase pode ser reutilizado polos nenos como bolsa da sorte para caramelos, como luz nocturna ou como lanterna festiva. Estas opcións de reutilización reducen os residuos e prolongan a vida do envase festivo.
About the A' Design Award de Bronce
Satine Fresh Milk Envasado de Leite gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Satine Fresh Milk Envasado de Leite sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Satine Fresh Milk Envasado de Leite satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Press Kit
- Unique Properties
- New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Dimensions & Packaging
- 80mmx80mmx145mm
- Tags
- Interactive ,Limited edition ,Experience innovation
- Production Technology
- Degradable PE plastic
- Design Challenge
- The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
- Research
- Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Inspiration
- The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
- Project Duration
- The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
- Operation Flow
- After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
