See The Unseen Exposición de Arte Efémera Inmersiva by Inception Cultural and Creative Co,. Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award de Prata in Deseño de Belas Artes e Instalacións Artísticas Competition Category.
PrataBelas Artes· 2024
See The Unseen Exposición de Arte Efémera Inmersiva
by Inception Cultural and Creative Co,. Ltd
Client: GuangZhou TaiKooHui
A' Design Award de Prata Winner in Belas Artes Category
Verified Award Winner
Verify Award Status for #159483The Design
About See The Unseen Exposición de Arte Efémera Inmersiva
Cando se achega o Ano Novo Lunar e mentres a maioría abraza un deseño de dragón visible, o equipo pretende crear unha experiencia memorable do dragón que eleva a imaxinación e a memoria dos visitantes respecto ao dragón oculto. Mediante a asociación con Penique Productions para o CNY do Taikoo Hui Mall, integrou técnicas e medios artísticos para facer o dragón esquivo con película reciclable vermella para crear unha caixa de vidro, este espazo reimaxinado ofrece unha sensación de presencia esquiva que intensifica a inmersión do visitante no concepto do dragón, co obxectivo de traerlles bendicións de ano novo no espazo recentemente redefinido do centro comercial.
The Recognition
About the A' Design Award de Prata
See The Unseen Exposición de Arte Efémera Inmersiva gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que See The Unseen Exposición de Arte Efémera Inmersiva sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. See The Unseen Exposición de Arte Efémera Inmersiva é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All around the world, Chinese communities are creating visible dragons, but the uniqueness of 'See the Unseen' lies in concealing the dragon. It is presented on the L3 floor of the mall in transparent glass boxes. Crafted in collaboration with artists using semi-transparent recyclable materials, these red boxes not only capture the imagination but also prompt viewers to contemplate the unseen wonders of the world. Additionally, the red inflatable space is to be seen as the main visual that brings blessings for this dragon new year.
- Dimensions & Packaging
- L3 GlassBox （33m x 34m)
Inflatable Plastic Color Film. plastic: low density polythene (LDPE) - Tags
- Dragon, Glass box, sustainable, ephemeral art, inflatable art, spatial art design, sculpture, balloon, contemporary art
- Production Technology
- - glass box (inflatable plastic color film)
- Inspiration
- "See the Unseen" portrays the dragon as an originally invisible entity. Reflecting this mysterious concept, the exhibition area features dragons presented within semi-transparent glass boxes made from recyclable plastic materials, creating an elusive sensation. Constructed by the collaborative artist team Penique Productions using red recyclable coloured film, these glass boxes allow viewers to immerse themselves in the presence of the dragon. Enhanced with lighting either during the night or day, this design not only alters the space in terms of texture, light, atmosphere, and drama but also deepens the contemplation and perception of the dragon as a mystical creature.
- Project Duration
- Jan 26th - Feb 25th in TaiKooHui GuangZhou, China
- Patents
- INCEPTION Cultural & Creative Co Ltd.,
- Team Members
- GuangZhou TaiKoo Hui (Swire Property)
Penique Productions & INCEPTION Cultural & Creative Co Ltd.,
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