Pepsi X Spotify Envasado de Bebidas by PepsiCo Design and Innovation

Pepsi X Spotify Envasado de Bebidas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2024

Pepsi X Spotify Envasado de Bebidas

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award de Bronce Winner in Envases Category

32,713

Verified Award Winner

Verify Award Status for #159644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X Spotify Envasado de Bebidas

Pepsi x Spotify é un deseño de lata de bebida de edición limitada creado para o público exipcio. A peza artística combina as identidades visuais de Pepsi e Spotify a partes iguais. O intenso azul Pepsi mestúrase co verde brillante compartido por Spotify e pola escena do rap en Exipto. O fondo emprega patróns glitch e capas de papel recortado con letras de cancións escritas a man. Un código QR impreso na lata permite á xente escoitar unha canción de Pepsi creada para unha campaña de cashback. Xunto coa lata produciuse tamén un kit para influencers.

The Recognition

About the A' Design Award de Bronce

Pepsi X Spotify Envasado de Bebidas gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Pepsi X Spotify Envasado de Bebidas sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Pepsi X Spotify Envasado de Bebidas satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Inspiration: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

Read the Press Release