Catvas Rañadoiro para Gatos by Livelyhood Ltd.

Catvas Rañadoiro para Gatos by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Deseño de Coidado de Mascotas, Xoguetes, Subministros e Produtos para Animais Competition Category.

FerroCoidado de Mascotas· 2024

Catvas Rañadoiro para Gatos

by Livelyhood Ltd.

Client: Livelyhood

A' Design Award de Ferro Winner in Coidado de Mascotas Category

32,653

Verified Award Winner

Verify Award Status for #159966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Rañadoiro para Gatos

Catvas é un novo produto para mascotas que transforma o arañado dun comportamento destrutivo nun proceso creativo. Brinda tanto ás persoas como aos gatos a oportunidade de cocrear xuntos os seus espazos de vida. O tecido de dobre capa deseñado vai presentando gradualmente un efecto único similar a unha pintura durante o comportamento de arañado dos gatos. Os paneis de arañado de tecido substituídos xa non se desbotan simplemente como residuos, senón que actúan como un memorial para rexistrar e preservar as pegadas da vida do gato dun xeito máis artístico.

The Recognition

About the A' Design Award de Ferro

Catvas Rañadoiro para Gatos gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Catvas Rañadoiro para Gatos sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Catvas Rañadoiro para Gatos é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li