Cats in a Box Deseño de Comunicación by Daniel da Hora

Cats in a Box Deseño de Comunicación by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award de Ferro in Deseño de Publicidade, Márketing e Comunicación Competition Category.

FerroPublicidade· 2024

Cats in a Box Deseño de Comunicación

by Daniel da Hora

Client: Adote Um Gatinho

A' Design Award de Ferro Winner in Publicidade Category

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Verified Award Winner

Verify Award Status for #161093

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Colors

The Design

About Cats in a Box Deseño de Comunicación

A campaña do equipo de deseño combinou de forma enxeñosa ilustracións audaces cunha atmosfera alegre, co obxectivo de desmentir mitos sobre a covid-19 e promover a adopción de gatos. Baseada en investigación, descubriu conceptos erróneos, levando ao desenvolvemento dunha mensaxería impactante e dunha liña de produtos. A través dun enfoque de marketing vibrante e dun exitoso bazar benéfico, a campaña non só recadou fondos senón que tamén desafiou crenzas sociais, fomentando unha comunidade máis informada e compasiva.

The Recognition

About the A' Design Award de Ferro

Cats in a Box Deseño de Comunicación gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Cats in a Box Deseño de Comunicación sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Cats in a Box Deseño de Comunicación é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.