Nexus Experiencia Espacial de Marca de Responsive Spaces

O deseño Nexus Experiencia Espacial de Marca de Responsive Spaces é un estimado gañador do moi prestixioso 2025 A' Design Award de Ferro na Categoría de Competición Deseño de Interface, Interacción e Experiencia de Usuario.

FerroInterface· 2025

Nexus Experiencia Espacial de Marca

de Responsive Spaces

Cliente: DC Tower

Gañador do A' Design Award de Ferro na Categoría Interface

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Cores

O Deseño

Sobre Nexus Experiencia Espacial de Marca

Nunha posición central dentro do edificio máis alto de Austria, a DC Tower de Viena, Responsive Spaces creou un espazo de marca para experimentar os valores da torre: The Nexus presenta un lugar para descansar, conectar e reconectar. Esta instalación multimedia utiliza información dixital, son e luz para levar aos visitantes nunha viaxe con forte carga visual e conectalos emocionalmente coa alma do edificio. Unha interface táctil adicional permite aos visitantes explorar todo por si mesmos. Mentres se amosa o contido dixital, patróns de luz codificados por cores e sincronizados temporalmente inundan a sala.

O Recoñecemento

Sobre o A' Design Award de Ferro

Nexus Experiencia Espacial de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Nexus Experiencia Espacial de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Nexus Experiencia Espacial de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Dimensións e Embalaxe: The room as the size of approximately 3 meters in width and 12 meters in length
Etiquetas: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Tecnoloxía de Produción: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Reto de Deseño: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Investigación: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Inspiración: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Duración do Proxecto: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Fluxo de Operacións: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Patentes: none
Membros do Equipo: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Créditos das Imaxes: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ