Avand Envases para Pastelaría de Masoud Najafi Amirkiasar

O deseño Avand Envases para Pastelaría de Masoud Najafi Amirkiasar é un estimado gañador do moi prestixioso 2025 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2025

Avand Envases para Pastelaría

de Masoud Najafi Amirkiasar

Cliente: Avand Pastry

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Avand Envases para Pastelaría

Avand é unha serie de envases creada para unha marca de pastelaría boutique. A gama inclúe tres caixas para tortas, unha caixa de galletas e un vaso de papel. A pintura a man con pincel combínase coa arte dixital para formar figuras libres que lembran unha obra de arte. O verde escuro e o dourado empréganse como as cores principais da marca. As superficies pintadas reflicten a natureza artesanal da pastelaría e o coidado posto durante a produción. Aplícase un enfoque de identidade dinámica, polo que os envases presentan impresións artísticas variadas en lugar dun único patrón fixo.

O Recoñecemento

Sobre o A' Design Award de Ferro

Avand Envases para Pastelaría gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Avand Envases para Pastelaría sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Avand Envases para Pastelaría é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Dimensións e Embalaxe: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Etiquetas: Packaging, Design, Pastry, Cake, Cookie,
Tecnoloxía de Produción: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Reto de Deseño: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Investigación: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inspiración: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Duración do Proxecto: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Fluxo de Operacións: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Créditos das Imaxes: Designer: Masoud Najafi.
Strategist: Nima Saade