Serasa Digital App móbil de Rodolpho Henrique

O deseño Serasa Digital App móbil de Rodolpho Henrique é un estimado gañador do moi prestixioso 2025 A' Design Award de Ferro na Categoría de Competición Deseño de Tecnoloxías Móbiles, Aplicacións e Software.

FerroMóbil· 2025

Serasa Digital App móbil

de Rodolpho Henrique

Cliente: Serasa

Gañador do A' Design Award de Ferro na Categoría Móbil

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Cores

O Deseño

Sobre Serasa Digital App móbil

Serasa é unha axencia de informes de crédito que recolle e compila datos de puntuación crediticia para máis de mil millóns de individuos. Este proxecto tiña como obxectivo renovar a plataforma B2B existente cun forte enfoque nas necesidades do usuario. Desde o punto de vista do produto, o obxectivo era minimizar as consultas de atención ao cliente mentres se aumentaba a taxa de conversión. O principal desafío era reimaxinar a plataforma B2B cunha perspectiva centrada no usuario nunha industria onde a confianza nos servizos de crédito aínda non está amplamente establecida.

O Recoñecemento

Sobre o A' Design Award de Ferro

Serasa Digital App móbil gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Serasa Digital App móbil sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Serasa Digital App móbil é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Dimensións e Embalaxe: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Etiquetas: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Tecnoloxía de Produción: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Reto de Deseño: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Investigación: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Inspiración: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Duración do Proxecto: The projects started in January 2023 and finished in December 2023
Fluxo de Operacións: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Membros do Equipo: Rodolpho Henrique
Créditos das Imaxes: Rodolpho Henrique