Pepsi Diner Milan 2024 Interior de Restaurante Efémero Pop-Up by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Interior de Restaurante Efémero Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronce in Deseño de Espazos Interiores e de Exposición Competition Category.

BronceInteriorismo· 2025

Pepsi Diner Milan 2024 Interior de Restaurante Efémero Pop-Up

by PepsiCo Design and Innovation

A' Design Award de Bronce Winner in Interiorismo Category

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Verified Award Winner

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Colors

The Design

About Pepsi Diner Milan 2024 Interior de Restaurante Efémero Pop-Up

Texto do Libro: Pepsi Diner Milan 2024 é un interior de restaurante efémero pop-up creado como espazo de marca temporal en Milán. O deseño traslada o concepto de restaurante ao estilo neoiorquino a Europa, sendo esta a primeira activación do restaurante fóra dos Estados Unidos. O interior aplica o novo logotipo de Pepsi e o seu sistema de identidade visual. Empréganse dentro do espazo referencias á cultura popular italiana, incluíndo o fútbol e a música, e organizouse unha programación con celebridades italianas para os convidados. O obxectivo era conectar co público europeo incorporando a cultura local á historia da marca.

The Recognition

About the A' Design Award de Bronce

Pepsi Diner Milan 2024 Interior de Restaurante Efémero Pop-Up gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Pepsi Diner Milan 2024 Interior de Restaurante Efémero Pop-Up sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Pepsi Diner Milan 2024 Interior de Restaurante Efémero Pop-Up satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release