Guijiu 20 Envase para bebidas espirituosas de Liandong Zhang and Xueqian Zhang

O deseño Guijiu 20 Envase para bebidas espirituosas de Liandong Zhang and Xueqian Zhang é un estimado gañador do moi prestixioso 2025 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2025

Guijiu 20 Envase para bebidas espirituosas

de Liandong Zhang and Xueqian Zhang

Cliente: Guizhou Guijiu Group Co., Ltd

Gañador do A' Design Award de Ouro na Categoría Envases

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O Deseño

Sobre Guijiu 20 Envase para bebidas espirituosas

Guijiu 20 é un envase para unha bebida espirituosa chinesa baijiu. A botella combina unha parte superior redonda cun corpo cadrado, unha forma vinculada ás ideas tradicionais de harmonía. Os motivos en relevo de bolboretas, fénix, paxaros e peixes proveñen dos motivos tradicionais dos grupos étnicos de Guizhou, China. As liñas de aneis anuais e as liñas de socalcos fan referencia ao envellecemento e á paisaxe local. A botella está feita de vidro de alta transparencia cunha tapa metálica, e un tratamento superficial confírelle ao vidro unha textura semellante á cerámica a un custo menor. O corpo cadrado tamén mellora o agarre.

O Recoñecemento

Sobre o A' Design Award de Ouro

Guijiu 20 Envase para bebidas espirituosas gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Guijiu 20 Envase para bebidas espirituosas sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Guijiu 20 Envase para bebidas espirituosas crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Dimensións e Embalaxe: box：140*110*275mm
bottle：115*62*223mm
Etiquetas: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Tecnoloxía de Produción: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Reto de Deseño: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Investigación: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Inspiración: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Duración do Proxecto: The project launched in February 2021 and release to market in June 2024
Fluxo de Operacións: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Membros do Equipo: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Créditos das Imaxes: Guizhou Guijiu Group Co., Ltd