Yanghe Naked Bottle Liquor Envase de Botella de Baijiu de Liandong Zhang and Xueqian Zhang

O deseño Yanghe Naked Bottle Liquor Envase de Botella de Baijiu de Liandong Zhang and Xueqian Zhang é un estimado gañador do moi prestixioso 2025 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2025

Yanghe Naked Bottle Liquor Envase de Botella de Baijiu

de Liandong Zhang and Xueqian Zhang

Cliente: Jiangsu Yanghe Distillery Co., Ltd

Gañador do A' Design Award de Ouro na Categoría Envases

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O Deseño

Sobre Yanghe Naked Bottle Liquor Envase de Botella de Baijiu

Yanghe Naked Bottle Liquor é un deseño de envase para baijiu, un licor destilado chinés. A botella de vidro de cristal combina a forma clásica da botella de ameixa con liñas simples e modernas. Unha estrutura en forma de corno de cabra na botella fai referencia ao patrón tradicional da cabra da marca. Mantense e refínase a etiqueta de bolboreta, con liñas sinxelas e unha combinación de cores contida. O ton azul verdoso da botella destaca nos andeis dos comercios. O deseño busca darlle ao licor de botella simple un maior valor percibido e unha identidade de marca clara. A botella mide 76 por 76 por 257 milímetros.

O Recoñecemento

Sobre o A' Design Award de Ouro

Yanghe Naked Bottle Liquor Envase de Botella de Baijiu gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Yanghe Naked Bottle Liquor Envase de Botella de Baijiu sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Yanghe Naked Bottle Liquor Envase de Botella de Baijiu crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Dimensións e Embalaxe: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Etiquetas: Yanghe, Naked Bottle Liquor, Classic, Elegant
Tecnoloxía de Produción: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Reto de Deseño: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Investigación: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiración: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Duración do Proxecto: From November 2024 Nanjing, Jiangsu, China
Fluxo de Operacións: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Membros do Equipo: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Créditos das Imaxes: Jiangsu Yanghe Distillery Co., Ltd