Brooklyn Academy Of Music Deseño de Publicación by Ying Han

Brooklyn Academy Of Music Deseño de Publicación by Ying Han is a highly esteemed winner of the very prestigious 2025 A' Design Award de Bronce in Deseño de Medios Impresos e Publicados Competition Category.

BronceImprenta· 2025

Brooklyn Academy Of Music Deseño de Publicación

by Ying Han

A' Design Award de Bronce Winner in Imprenta Category

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Verified Award Winner

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The Design

About Brooklyn Academy Of Music Deseño de Publicación

Este deseño conceptual para o evento New Wave de BAM captura a enerxía dinámica do teatro a través de tipografía troquelada e patróns de iluminación inspirados no escenario. A partir do movemento das cortinas e o xogo de luz e sombra, o deseño crea unha experiencia inmersiva por capas. Cada capítulo presenta patróns distintos mesturados con imaxes, formando unha narrativa visual cohesiva que reflicte os temas diversos do evento mentres mantén unha identidade unificada.

The Recognition

About the A' Design Award de Bronce

Brooklyn Academy Of Music Deseño de Publicación gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Brooklyn Academy Of Music Deseño de Publicación sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Brooklyn Academy Of Music Deseño de Publicación satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This concept design for the BAM (Brooklyn Academy of Music) event "New Wave" draws inspiration from the dynamic interplay of theater drapes and stage lighting. Employing die-cut typography and lighting patterns, the design reflects the diverse chapters and themes of the event. Each chapter is characterized by a unique pattern, mixed with images to convey a cohesive visual narrative.
Dimensions & Packaging: Width 16.5mm x Depth 2mm x Height 16.5mm
Tags: Publication, typography, layout, book design, pattern, die-cutting.
Design Challenge: The greatest challenge was balancing artistic expression with functional clarity while differentiating each category with distinct patterns. Translating stage movement into static design required extensive experimentation with die-cut techniques and lighting effects. Historically, theater design influenced visual storytelling, while socially, the work navigated diverse audience interpretations. Externally, production constraints and material limitations necessitated adaptive solutions, ensuring feasibility while maintaining the design’s immersive intent.
Inspiration: Designed a captivating and visually engaging booklet for the Brooklyn Academy of Music event, drawing inspiration from theater lighting and stage design. Blended sans and serif typefaces in the table of contents to merge classic and modern aesthetics. Incorporated wave motifs and die-cut elements to create a sense of rhythm, echoing the dynamic interplay of light and shadow on stage.
Project Duration: The project started in November 2023 and finished in March 2024 and was exhibited in the AIGI Baltimore Gallery in March 2025.
Patents: Copyrights belong to Ying Han, 2025.
Team Members: Designer: Ying Han