Masseria Auraterrae Función Principal: Complexo Turístico Natural by Bepi Povia

Masseria Auraterrae Función Principal: Complexo Turístico Natural by Bepi Povia is a highly esteemed winner of the very prestigious 2025 A' Design Award de Ferro in Deseño de Arquitectura, Edificación e Estruturas Competition Category.

FerroArquitectura· 2025

Masseria Auraterrae Función Principal: Complexo Turístico Natural

by Bepi Povia

Client: BPI&G + Partners

A' Design Award de Ferro Winner in Arquitectura Category

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Verified Award Winner

Verify Award Status for #171207

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The Design

About Masseria Auraterrae Función Principal: Complexo Turístico Natural

Texto do Libro: Masseria Auraterrae é un complexo turístico natural situado en Polignano a Mare, Puglia, Italia. O proxecto restaura un edificio histórico de 3000 metros cadrados dentro dun terreo de 120000 metros cadrados. O deseño segue o concepto Roots (Raíces), que valora as prácticas tradicionais, os materiais locais e as técnicas de construción transmitidas de xeración en xeración. Os materiais dispoñibles localmente reducen as necesidades de transporte e apoian a economía local. Intégranse a recollida de auga da choiva, as enerxías renovables e a xestión de residuos orgánicos. Conserváronse epígrafes de pedra e outros elementos históricos.

The Recognition

About the A' Design Award de Ferro

Masseria Auraterrae Función Principal: Complexo Turístico Natural gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Masseria Auraterrae Función Principal: Complexo Turístico Natural sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Masseria Auraterrae Función Principal: Complexo Turístico Natural é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.