Narrative Installation Edificio de Museo by Duan Wu

Narrative Installation Edificio de Museo by Duan Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Prata in Deseño de Arquitectura, Edificación e Estruturas Competition Category.

PrataArquitectura· 2026

Narrative Installation Edificio de Museo

by Duan Wu

Client: Guangzhou Academy of Fine Arts Art Museum

A' Design Award de Prata Winner in Arquitectura Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

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The Design

About Narrative Installation Edificio de Museo

Narrative Installation é un museo de historia creado para un campus dunha academia de arte en Guangzhou, China. O proxecto transforma un edificio existente do campus nun dispositivo narrativo espacial que combina arquitectura, exposición, paisaxe e medios inmersivos. Nove zonas temáticas están dispostas en circuíto ao longo duns 2315 metros cadrados e están conectadas por un vestíbulo central con dúas entradas. Paneis táctiles, elementos visuais activados polo movemento e iluminación narrativa permiten que os visitantes se despracen ao seu propio ritmo. Unha adaptación estrutural lixeira permite cambios espaciais flexibles.

The Recognition

About the A' Design Award de Prata

Narrative Installation Edificio de Museo gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Narrative Installation Edificio de Museo sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Narrative Installation Edificio de Museo é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project transforms a traditional history museum into a spatial narrative device by integrating architecture, exhibition, landscape, and immersive media. Unlike static displays, it creates an open, interactive environment where viewers actively engage with history through physical, digital, and emotional layers of experience.
Dimensions & Packaging: The total built area is approximately 2315 square meters. The space includes 9 thematic areas, modular exhibition bays, digital interaction zones, and a central foyer with dual access. It integrates digital projection, motion sensors, and scalable display units for real-time updates.
Tags: Spatial Narrative, Immersive Museum, Architectural Storytelling, Campus Memory, Cultural Heritage, Digital Interaction, Experiential Design, Education Space, GAFA Anniversary, Public Engagement
Production Technology: The project employs immersive media, modular exhibition systems, and spatial sequencing techniques. Integration of audiovisual content, narrative lighting, and custom-built interactive installations enhances the user journey. Lightweight structural retrofitting allows for flexible spatial transformation of the existing campus structure.
Design Challenge: The greatest challenge was balancing historical accuracy with contemporary engagement. Adapting an existing space while ensuring architectural integrity and digital functionality required resolving technical, symbolic, and emotional complexities under tight deadlines and budgetary limitations.
Research: A qualitative, user-focused study was conducted to explore spatial narrative in education environments. Methods included archival analysis, stakeholder interviews, and prototyping. Insights revealed the effectiveness of immersive design in enhancing historical engagement, influencing educational institutions seeking experiential storytelling.
Inspiration: Inspired by the 70th anniversary of Guangzhou Academy of Fine Arts, the design reimagines how institutional memory can be conveyed through space. Drawing from contemporary narrative theory and spatial storytelling, it seeks to build a dynamic bridge between historical legacy and the evolving cultural consciousness of future generations.
Project Duration: The project started in October 2022 in Guangzhou, China, and finished in November 2023. It was inaugurated as part of the 70th anniversary celebrations of Guangzhou Academy of Fine Arts on the University City campus.
Operation Flow: Visitors move through nine thematic zones laid out in a loop, guided by multimedia storytelling and physical cues. Interaction occurs through touch panels, motion-activated visuals, and layered content, allowing users to navigate at their own pace while forming personal connections with historical content.
Image Credits: Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023
Image #1: Photographer Zhang Chao, Narrative Installation, 2023