Ouro Interiorismo · 2026
V6 Lifestyle Art Emporium Sala de exposición de mobiliario
by Xiang Li
- A' Design Award de Ouro 2026 in Interiorismo
- CLIENT: DeRUCCI V6 Home
- Estimated Number of Design Views: 55,715
- Verification code E9761FC533 · Verify this award
Colors
About V6 Lifestyle Art Emporium Sala de exposición de mobiliario
V6 Lifestyle Art Emporium é unha sala de exposición de mobiliario de 1300 metros cadrados. O interior segue unha narrativa de percorrido por un xardín inspirada nos camiños dos xardíns clásicos chineses. Os visitantes móvense a través de escenas conectadas, e cada área presenta unha historia diferente mediante transicións suaves, vistas enmarcadas e son ambiental. As disposicións modulares permiten reorganizar as exposicións a medida que cambian as coleccións. Os ambientes van desde recunchos íntimos con sofás ata instalacións con espellos. O deseño converte unha sala de exposición funcional nunha viaxe espacial guiada que expresa o carácter da marca.
About the A' Design Award de Ouro
V6 Lifestyle Art Emporium Sala de exposición de mobiliario gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que V6 Lifestyle Art Emporium Sala de exposición de mobiliario sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. V6 Lifestyle Art Emporium Sala de exposición de mobiliario crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.
Press Kit
- Unique Properties
- The V6 Lifestyle Art Emporium redefines traditional showroom design by adopting a garden-touring narrative. Through modular scenes, architectural segmentation, and flexible display strategies, it transforms functional space into a poetic, immersive experience. The design unites structure, color, and rhythm, offering a high-end spatial journey that merges brand identity with emotional resonance.
- Dimensions & Packaging
- 1300 square meters
- Tags
- Showroom, Exhibition
- Design Challenge
- The biggest challenges were the extremely tight timeline - only four and a half months from concept to completion - and the rigid constraint of pre-determined furniture. The designer had to accommodate all pieces without omission or excess, while still ensuring spatial harmony and storytelling. Balancing fixed content with creative freedom under such pressure required precise planning and high design agility.
- Research
- The "V6 Lifestyle Art Emporium" serves as a three-dimensional narrative vehicle for the brand philosophy of "V6 Home," a brand under the DeRUCCI Group. Designer intended to transcend the traditional function of product display. The goal is to establish an in-depth dialogue between the brand and its audience by elevating the core values embedded within the space. Taking the exploration of a garden-like realm as the artistic expression of the space, the designer transforms the brand's high-end positioning, artistic essence, and refined tone into tangible physical experiences. While fulfilling the basic requirements for display, the design integrates dual values of artistic expression and experiential drive, endowing the space with sustainable and extendable vitality.
- Inspiration
- Inspired by the classical Chinese garden’s narrative path, this project reimagines spatial storytelling in a modern showroom. The designer was driven by a desire to express life aesthetics beyond product display—creating emotional immersion and sensory memory. The concept stems from blending Eastern spatial philosophy with contemporary modular logic, forming a design language both poetic and adaptive.
- Project Duration
- The project began in Dongguan, Guangdong in October 2024 and was completed in February 2025. The exhibition space serves as a flagship showcase for V6 Home, under the DeRUCCI Group.
- Operation Flow
- Visitors move through the space as if walking through a garden. Each area tells a different story, guiding users with soft transitions, framed views, and immersive sounds. Modular layouts adapt to changing displays. The shifting atmospheres—from intimate sofa nooks to mirrored installations—stimulate exploration. This dynamic flow fosters deep engagement and emotional connection with the brand.
- Image Credits
- SFAP
