Xfun Plataforma de Deseño de Envases by Aiit Peking University

Xfun Plataforma de Deseño de Envases by Aiit Peking University is a highly esteemed winner of the very prestigious 2026 A' Design Award de Prata in Deseño de Produtos Dixitais Competition Category.

PrataProduto Dixital· 2026

Xfun Plataforma de Deseño de Envases

by Aiit Peking University

Client: Advanced Institute of Information Technology, Peking University

A' Design Award de Prata Winner in Produto Dixital Category

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Verified Award Winner

Verify Award Status for #180331

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Xfun Plataforma de Deseño de Envases

Xfun é unha plataforma impulsada por intelixencia artificial para o deseño de envases. A plataforma combina a xeración de conceptos, a edición en liña e a saída lista para impresión nun único fluxo de traballo. Marcas, deseñadores e impresores poden traballar xuntos desde o primeiro briefing ata a produción final. As bases de coñecemento integradas abranguen caixas de cartón, envases flexibles e etiquetas, mentres que a xestión de cor CMYK e a simulación de texturas de materiais manteñen os resultados dentro dos estándares reais de produción. Unha interface modular agrupa a xeración, a configuración de parámetros e a biblioteca de materiais para acurtar os ciclos de deseño e reducir os custos.

The Recognition

About the A' Design Award de Prata

Xfun Plataforma de Deseño de Envases gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Xfun Plataforma de Deseño de Envases sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Xfun Plataforma de Deseño de Envases é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xfun, an AI powered platform for the packaging design industry, addresses the lengthy cycles, high costs, and cumbersome revision processes common in traditional workflows. By integrating creative conception, online editing, and print ready output, it enables efficient collaboration among small and medium sized brands, designers, and packaging printers. Through a structured layout and professional tools, the platform ensures a smooth, controllable journey from initial brief to final production.
Tags: Intelligent Packaging Design Platform, AI Powered Packaging Concept Generation, Online Editing, Print Ready Output, Modular Interface, Efficient Delivery, Diverse Material Options, Human Computer Collaboration
Production Technology: Xfun deeply integrates knowledge bases of materials and production processes specific to the packaging industry, covering structural specifications and print compatibility requirements for mainstream formats including paperboard boxes, flexible packaging, and labels. It also supports CMYK color management and material texture simulation, ensuring that AI generated designs adhere rigorously to real world production standards.
Design Challenge: The challenge was merging packaging industry knowledge with AI. To address this, the team has built knowledge bases and developed AI models, ensuring results are creatively compelling and compliant with printing and manufacturing standards. Moreover, Xfun actively bridges the data pipeline between design and production, creating a closed loop system from creative conception to print delivery. This resolves core issues around output controllability, cost efficiency, and real world implementation.
Research: With the rise of new consumer brands and agricultural product electronic commerce, the demand for fast, low cost, and high quality packaging design has surged. Yet traditional workflows rely on repetitive manual communication and prototyping, failing to meet the need for rapid market entry. Xfun leverages intelligent methods to optimize the design workflow, which bridges the gap between creative conception and production, helping small and medium sized brands improve their competitiveness.
Inspiration: Xfun upholds a design philosophy that equally prioritizes professional tools and exceptional user interaction. The interface embraces minimalism, where purple as the main color, accented with black and gray for key buttons and interactive elements, provides intuitive visual guidance to assist users in focused, efficient operation. Moreover, micro interactions, gradient light and shadow, and linear icons convey technological sophistication and reliability without compromising on practicality.
Project Duration: The project started in March 2024.
Operation Flow: A modular interface clearly displays functional zones such as AI generation, parameter setting and material library. An optimized information hierarchy highlights primary buttons, naturally guiding users through the core workflow of requirement input, parameter adjustment, and result generation. Linear icons like custom cursors and loading animations present a clean, modern aesthetic, spicing up the clear, organized interface. Smooth interaction embodies professionalism and practicality.
Team Members: Advanced Institute Of Information Technology Peking University
Lei Shao, Wei Zhang, Sen Peng, Yi Zhang, Xiaoqing Zhang, Yi Li, Handong Zhang, Shuai Pan, Jiahong Tu, Yuhan Wu, Jiajie Yuan