Kokorozashi Mirror Sinalización de Identidade Corporativa de Unou Jikenn, Inc.

O deseño Kokorozashi Mirror Sinalización de Identidade Corporativa de Unou Jikenn, Inc. é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño de Publicidade, Márketing e Comunicación.

BroncePublicidade· 2026

Kokorozashi Mirror Sinalización de Identidade Corporativa

de Unou Jikenn, Inc.

Cliente: Mitsui & Co., Ltd.

Gañador do A' Design Award de Bronce na Categoría Publicidade

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O Deseño

Sobre Kokorozashi Mirror Sinalización de Identidade Corporativa

Kokorozashi Mirror é unha instalación de sinalización de identidade corporativa creada para Mitsui & Co., Ltd. A sinalización está situada nunha pasaxe de estación que conecta coa sede da empresa. Fotografías de empregados e escenas do lugar de traballo representan dez divisións de negocio. Mensaxes manuscritas superpostas sobre as imaxes expresan as aspiracións de cada división. Un espello sitúase ao final da pasaxe e leva o lema da marca It all begins with Kokorozashi. Os espectadores ven o seu propio reflexo xunto coa mensaxe, o que convida á reflexión persoal.

O Recoñecemento

Sobre o A' Design Award de Bronce

Kokorozashi Mirror Sinalización de Identidade Corporativa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Kokorozashi Mirror Sinalización de Identidade Corporativa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Kokorozashi Mirror Sinalización de Identidade Corporativa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Dimensións e Embalaxe: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Etiquetas: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Tecnoloxía de Produción: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Reto de Deseño: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Investigación: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Inspiración: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Duración do Proxecto: Published: August 28, 2025 to Present in Tokyo, Japan.
Fluxo de Operacións: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Membros do Equipo: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Créditos das Imaxes: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.