Zona Función primaria: Identidade de marca e packaging by Cansu Dagbagli Ferreira

Zona Función primaria: Identidade de marca e packaging by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award de Prata in Deseño de Publicidade, Márketing e Comunicación Competition Category.

PrataPublicidade· 2026

Zona Función primaria: Identidade de marca e packaging

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award de Prata Winner in Publicidade Category

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Verified Award Winner

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Colors

The Design

About Zona Función primaria: Identidade de marca e packaging

Texto do libro: Zona é a primeira hard seltzer de Angola, que tende unha ponte entre o patrimonio local e unha estética contemporánea, cunha identidade de marca inspirada nos manantiais de Huambo e no río Okavango. O deseño céntrase nunha estética contemporánea e atrevida que emprega paletas monocromáticas baseadas na froita e iconas xeométricas para captar a atención. Un logotipo personalizado incorpora unha salpicadura de auga agochada, que simboliza a esencia da vida e o fluír dos ríos. Combinando cores vibrantes cunha disposición limpa e de base branca, Zona ofrece unha experiencia visual fresca e estimulante que celebra as súas orixes a través dunha óptica nova e vangardista no deseño.

The Recognition

About the A' Design Award de Prata

Zona Función primaria: Identidade de marca e packaging gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Zona Función primaria: Identidade de marca e packaging sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Zona Función primaria: Identidade de marca e packaging é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.