Songfengruo Ancient Tree Envase de Té Negro by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Envase de Té Negro by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2026

Songfengruo Ancient Tree Envase de Té Negro

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award de Bronce Winner in Envases Category

5,982

Verified Award Winner

Verify Award Status for #182088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Envase de Té Negro

Songfengruo Ancient Tree é unha caixa de agasallo deseñada para té negro premium. A caixa exterior mide 240 mm por 60 mm por 240 mm e contén tres pequenos caixóns, cada un de 65 mm por 40 mm por 150 mm. Creouse un símbolo de agulla de piñeiro para a marca, que se repite como un patrón en mosaico nos caixóns. A impresión en relevo sen cor engade profundidade ao papel plano. Os caixóns ordenados con pulcritude evocan o biombo pregable chinés. Os tons marrón escuro e o papel con fibra e textura de té expresan a procura da natureza, a saúde e a calidade por parte da marca.

The Recognition

About the A' Design Award de Bronce

Songfengruo Ancient Tree Envase de Té Negro gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Songfengruo Ancient Tree Envase de Té Negro sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Songfengruo Ancient Tree Envase de Té Negro satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.