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Adw Works Exhibition Branding de Evento by Zhenhao Ou and Sheng Li

Adw Works Exhibition Branding de Evento by Zhenhao Ou and Sheng Li is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronce in Deseño Gráfico, Ilustración e Comunicación Visual Competition Category.


BronceGráfico· 2026

Adw Works Exhibition Branding de Evento

by Zhenhao Ou and Sheng Li

Client: Asia Design Week (ADW)

A' Design Award de Bronce Winner in Gráfico Category

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Verified Award Winner

Verify Award Status for #182089

Colors

The Design

About Adw Works Exhibition Branding de Evento

Adw Works Exhibition é un programa de branding de evento creado para a Asia Design Week como sección destacada da Hebei International Industrial Design Week en Xiong'an, China. A identidade superpón bloques de cor, tipografía e capas gráficas para formar campos complementarios de alta saturación que representan a diversidade cultural, mentres que as zonas de gradación de transición suxiren integración. A composición xeométrica equilibra a estrutura racional e a expresión emocional. As aplicacións inclúen pancartas de 3 por 5 metros, carteis de 70 por 100 centímetros e varios pases de traballo.

The Recognition

About the A' Design Award de Bronce

Adw Works Exhibition Branding de Evento gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Adw Works Exhibition Branding de Evento sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Adw Works Exhibition Branding de Evento satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The typographical relationship of geometric shapes is essentially a reconciliation of rational design and emotional expression. Each visual conflict is a dialectical process of design thinking, ultimately achieving a cross-cultural dialogue in a dynamic balance and expressing a visual statement of unity in the context of globalization.
Dimensions & Packaging
The basic design features exhibition displays, including banners and posters measuring 3 meters by 5 meters and 70 centimeters by 100 centimeters, as well as several work passes.
Tags
Visual Design, Event Design, Material Design, Poster Design
Production Technology
The primary visual display section for an event in China's Xiongan New Area must embody an international design perspective while emphasizing aesthetic appeal. This exhibition area highlights design materials with a global outlook.
Design Challenge
The biggest challenge of this project is printing-related issues.
Research
In 2025,Asia Design Weekwill join hands with11 renowned associations from Asia and Europeto make its official debut inXiong’an, China, as a featured section (A01) of theHebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus onsustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
Inspiration
This key visual creates a field of tension through the collision of color blocks, text, and graphic overlays. High-water levels of complementary colors often symbolize cultural diversity, while transitional zones of transformation suggest the possibility of integration.
Project Duration
The project commenced in Xiong'an, China in September 2025 and was completed in October 2025. Subsequent exhibitions were held in locations including Kuala Lumpur, Malaysia.
Operation Flow
This main visual design was specifically created for the Asia Design Week Organizing Committee and the Hebei International Industrial Design Week, and will be exhibited in China's Xiong'an New Area.
Team Members
Creative Director: Zhenhao Ou
Curator: Sheng Li,
Designer: Zhenhao Ou
Motion Design: Zhikun Luo

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