AS & Palitra O Deseño Da Exposición by Viktor Bilak

AS & Palitra O Deseño Da Exposición by Viktor Bilak is a highly esteemed winner of the very prestigious 2016 A' Design Award de Ferro in Deseño de Espazos Interiores e de Exposición Competition Category.

FerroInteriorismo· 2016

AS & Palitra O Deseño Da Exposición

by Viktor Bilak

Client: Expolevel

A' Design Award de Ferro Winner in Interiorismo Category

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Verified Award Winner
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Colors

The Design

About AS & Palitra O Deseño Da Exposición

O principal obxectivo do stand AS & PALITRA presenta o fondo de pantalla de produtos da compañía como elemento de decoración de interiores na exposición MosBuild 2016. O elemento dominante do concepto estético do stand é a pérgola. Os extremos das vigas do tellado colocan fóra do soporte e fan a ilusión de transformación interior a exterior. O espazo do stand organizado polos arcos e vigas, fragmentos de paredes con papel pintado e crean o efecto de apertura.

The Recognition

About the A' Design Award de Ferro

AS & Palitra O Deseño Da Exposición gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que AS & Palitra O Deseño Da Exposición sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. AS & Palitra O Deseño Da Exposición é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal of the stand AS & Palitra to present the company's products wallpaper as an element of interior decoration. Dominant element of the aesthetic concept of the stand is pergola. The ends of the roof beams placed outside the stand make the illusion of transformation interior to exterior.
Dimensions & Packaging: The exhibition stand is 154 sq.m., 22000 mm x 10000 mm x 4000 mm.
Tags: The image of pergola, modern art gallery, wallpaper manufacturer AS & Palitra, wallpaper in frame, pictures, back light
Production Technology: The stand constructed by Octanorm System, surfaces made from ecological recycled chipboard.
Design Challenge: The hardest part of this design activity was to choose the wallpaper in accordance to aesthetic concept of the stand and agree it with the client.
Research: The project required empirical research and selection of color and drawing of wallpaper depending on real context of nearby stands on exhibition.
Inspiration: The artistic concept of the stand based on the image of pergola. The stand organized by the arches, columns, beams, fragments of walls with wallpaper create the effect of openness. The color solution of the stand based on brown and white with elements of golden sand symbolised wood, white stone, sun.
Project Duration: The project started in December 2015 in Moscow and finished in April 2016 in Moscow on exhibition MosBuild 2016 from 05 until 08 April.
Operation Flow: The visitors of the stand can see the wallpaper in frames on the walls like the pictures in modern art gallery with back light.
Team Members: Designer: Viktor Bilak.
Image Credits: Image #1: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #2: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #3: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #4: Photografer Viktor Bilak, AS & Palitra, 2016.
Image #5: Photografer Viktor Bilak, AS & Palitra, 2016.