Vinicola Cherchi O Deseño De Etiquetas De Viño by Giovanni Murgia - Redfish Adv

Vinicola Cherchi O Deseño De Etiquetas De Viño by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2017

Vinicola Cherchi O Deseño De Etiquetas De Viño

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award de Prata Winner in Envases Category

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Verified Award Winner
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Colors

The Design

About Vinicola Cherchi O Deseño De Etiquetas De Viño

Para unha adega histórica en Cerdeña, desde 1970, deseñouse o restyling de etiquetas para a liña de viños The Classics. O estudo das novas etiquetas quixo preservar o vínculo coa tradición que a compañía está a seguir. A diferenza das etiquetas anteriores, funcionou para dar un toque de elegancia que vai ben coa alta calidade dos viños. Para as etiquetas estivo traballando coa técnica Braille que aporta elegancia e estilo sen pesar. O patrón floral baséase nunha elaboración gráfica dun patrón da igrexa próxima de Santa Croce en Usini, que tamén é o logotipo da empresa.

The Recognition

About the A' Design Award de Prata

Vinicola Cherchi O Deseño De Etiquetas De Viño gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Vinicola Cherchi O Deseño De Etiquetas De Viño sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Vinicola Cherchi O Deseño De Etiquetas De Viño é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene