SugarLady Ladies Brand Pop-up Store Deseño de Interiores de Tenda Pop-up by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award de Prata in Deseño de Espazos Interiores e de Exposición Competition Category.

PrataInteriorismo· 2017

SugarLady Ladies Brand Pop-up Store Deseño de Interiores de Tenda Pop-up

by Prism Design

Client: Prism Design

A' Design Award de Prata Winner in Interiorismo Category

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Verified Award Winner
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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Deseño de Interiores de Tenda Pop-up

SugarLady é un interior de tenda pop-up creado para unha marca de roupa feminina en Shanghai, China. O cristal de azucre é utilizado como temática principal, vinculando o interior ao nome da marca. Cada módulo expositor está construído a partir dunha estrutura de aceiro cuberta cunha lámina de nylon industrial. Paneis LED de 600 por 600 milímetros iluminan os módulos desde o interior, facendo que cada unidade brille suavemente. Os módulos son simples e lixeiros, polo que poden ser montados, movidos e recombinados en múltiples disposicións. A área total é de 6 por 10 metros e inclúe un vestiario.

The Recognition

About the A' Design Award de Prata

SugarLady Ladies Brand Pop-up Store Deseño de Interiores de Tenda Pop-up gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que SugarLady Ladies Brand Pop-up Store Deseño de Interiores de Tenda Pop-up sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. SugarLady Ladies Brand Pop-up Store Deseño de Interiores de Tenda Pop-up é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI