All Mies Packaging Embalaxe para Reloxos de Pulso by Walmir Luz

All Mies Packaging Embalaxe para Reloxos de Pulso by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2019

All Mies Packaging Embalaxe para Reloxos de Pulso

by Walmir Luz

Client: All Mies

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
Verify Award Status for #76499

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The Design

About All Mies Packaging Embalaxe para Reloxos de Pulso

All Mies é un deseño de embalaxe para reloxos de pulso. A caixa está construída a partir dunha serie de capas de cartolina cun recorte en forma de reloxo no centro, onde se aloxa a peza. Unha fina banda de goma repousa en pequenas ranuras e mantén as capas unidas. Unha cuberta exterior envolve o núcleo e está gravada coa identidade da marca. A cuberta pódese retirar deslizándoa ou abrir mediante unha lingüeta traseira. Ao retirar a banda de goma, as capas sepáranse e deixan á vista o reloxo. A forma en capas está inspirada nos modelos topográficos empregados na fabricación de maquetas.

The Recognition

About the A' Design Award de Bronce

All Mies Packaging Embalaxe para Reloxos de Pulso gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que All Mies Packaging Embalaxe para Reloxos de Pulso sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. All Mies Packaging Embalaxe para Reloxos de Pulso satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC