Sheikh El Burger A Marca De Logotipos by Moataz Mohamed

Sheikh El Burger A Marca De Logotipos by Moataz Mohamed is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronce in Deseño de Publicidade, Márketing e Comunicación Competition Category.

BroncePublicidade· 2019

Sheikh El Burger A Marca De Logotipos

by Moataz Mohamed

Client: Moataz Mohamed

A' Design Award de Bronce Winner in Publicidade Category

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Verified Award Winner
Verify Award Status for #76712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sheikh El Burger A Marca De Logotipos

Na cultura árabe, a palabra "xeque" describe o máis alto rango que se pode alcanzar pola súa gratitude, equidade, humildade e liderado positivo. Así posicionamos a nosa marca: un argot ao que podería relacionarse o noso obxectivo e dicir literalmente na súa comunicación cotiá. Argot que se traduce en calidade, patrimonio e liderado do mercado.

The Recognition

About the A' Design Award de Bronce

Sheikh El Burger A Marca De Logotipos gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Sheikh El Burger A Marca De Logotipos sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Sheikh El Burger A Marca De Logotipos satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
Dimensions & Packaging: - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)
Tags: Branding, logo design, logo branding, burger
Production Technology: I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
Design Challenge: How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
Research: In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
Inspiration: I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Project Duration: The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
Operation Flow: The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.