Niannujiao Jiaoding Flagship Store Tenda Insignia by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award de Ferro in Deseño de Espazos Interiores e de Exposición Competition Category.
FerroInteriorismo· 2019
Niannujiao Jiaoding Flagship Store Tenda Insignia
by Tomohiro Katsuki - Prism Design
Client: Prism Design
A' Design Award de Ferro Winner in Interiorismo Category
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- Verified Award Winner
- Verify Award Status for #82900
The Design
About Niannujiao Jiaoding Flagship Store Tenda Insignia
Book Text: A Tenda Insignia Niannujiao Jiaoding é un espazo interior comercial en Pequín, China, que alberga dúas marcas de moda feminina nun único espazo de 180 metros cadrados. O concepto de deseño é o equilibrio neutro. O estilo, a cor, a circulación, a función e a gama de produtos están equilibrados de xeito que cada marca mantén o seu propio carácter. Niannujiao é elegante e clara, mentres que Jiaoding é moderna, sinxela e á moda. Os materiais inclúen laxa de lousa gris, chapado en aceiro bronce, espello transparente, pintura branca e rosa, taboleiro de madeira, tecido e terrazo artificial.
The Recognition
About the A' Design Award de Ferro
Niannujiao Jiaoding Flagship Store Tenda Insignia gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Niannujiao Jiaoding Flagship Store Tenda Insignia sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Niannujiao Jiaoding Flagship Store Tenda Insignia é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’ - Dimensions & Packaging
- Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
- Tags
- NEUTRAL,Balance,Boutique,
- Production Technology
- We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
- Design Challenge
- we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities. - Research
- We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
- Inspiration
- Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. - Project Duration
- The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
- Operation Flow
- The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it. - Team Members
- Designer:Masanori Kobayashi
Designer:Yao Di - Image Credits
- Photographer:Katsumi Hirabayashi
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