InterBrasil Logotype Redesign O Rediseño Da Identidade De Marca de Mateus Matos Montenegro

O deseño InterBrasil Logotype Redesign O Rediseño Da Identidade De Marca de Mateus Matos Montenegro é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño Gráfico, Ilustración e Comunicación Visual.

PrataGráfico· 2020

InterBrasil Logotype Redesign O Rediseño Da Identidade De Marca

de Mateus Matos Montenegro

Cliente: InterBrasil

Gañador do A' Design Award de Prata na Categoría Gráfico

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Cores

O Deseño

Sobre InterBrasil Logotype Redesign O Rediseño Da Identidade De Marca

A inspiración para repensar e rediseñar a marca foron os cambios na modernización e integración na cultura da compañía. O deseño do corazón xa non pode ser externo á marca, inspirando unha asociación tanto internamente cos empregados, senón tamén cos clientes. Unha unión integrada entre beneficios, compromiso e calidade do servizo. Dende a forma ás cores, o novo deseño integrou o corazón ao B e a cruz de saúde no T. As dúas palabras unidas no medio fixeron que o logotipo parecese unha palabra, un símbolo, unindo R e B en o corazón.

O Recoñecemento

Sobre o A' Design Award de Prata

InterBrasil Logotype Redesign O Rediseño Da Identidade De Marca gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que InterBrasil Logotype Redesign O Rediseño Da Identidade De Marca sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. InterBrasil Logotype Redesign O Rediseño Da Identidade De Marca é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensións e Embalaxe: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Etiquetas: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Tecnoloxía de Produción: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Reto de Deseño: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Investigación: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiración: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Duración do Proxecto: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Fluxo de Operacións: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Membros do Equipo: Mateus Matos Montenegro